Rb-mkt strategy.pdfVIP

1MUC-97002-043-04-02-G_E.pptMarketingefficiency2002:RelevanceandapproachesfromtheperspectiveofGermanmarketingmanagersMainfindingsMunich,April22,20022MUC-97002-043-04-02-G_E.pptSurveyofmarketingefficiency2002–summary(1)•68%ofallinterviewedcompaniessaythatmarketingefficiencyisacrucialchallengeformostcompanies,particularlyforlargecompaniesoperatinginmarketingintensiveindustriessuchasconsumergood...