-1-MUC-0040-00001-01-17dME2–EfficiencyofMarketingCommunication–Realizingthepotential–Optimizingeffectiveness–RolandBergerPartnerGmbHSalesMarketingCCMunich,August1999RolandBergerPartnerGmbH–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Delhi–Detroit–Düsseldorf–Frankfurt–Hamburg–Kiev–KualaLumpur–LisbonLondon–Madrid–Milan–...