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<BASEFONT=3marketin.aspmarketin.aspBrandleverageAbrandcangrowquicklyifitsownerbuildsonthefoundationofperformance,personality,andpresencetocreateinnovativestrategiesforexpansionthroughfocusordiversification—DAVIDC.COURT,MARKG.LEITER,ANDMARKA.LOCHTheMcKinseyQuarterly,1999Number2,pp.100—110BrandingisahottopicinboardroomsaroundtheworldbecausemostCEOsrecognizethatastrongbrandisapowerfuldriverofsha...
