CONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganisationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.©CopyrightMcKinseyCompany,Inc.2000SMEDSimulation2©CopyrightMcKinseyCompany,Inc.2000•Introduction•SMEDS...