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1MUC-97002-043-04-02-G_E.pptMarketingefficiency2002:RelevanceandapproachesfromtheperspectiveofGermanmarketingmanagersMainfindingsMunich,April22,20022MUC-97002-043-04-02-G_E.pptSurveyofmarketingefficiency2002–summary(1)•68%ofallinterviewedcompaniessaythatmarketingefficiencyisacrucialchallengeformostcompanies,particularlyforlargecompaniesoperatinginmarketingintensiveindustriessuchasconsumergood...
ProvidingInsightsthatContributetoBetterHealthPolicyChangesinHospitalChangesinHospitalCompetitiveStrategy:CompetitiveStrategy:ANewMedicalArmsRace?ANewMedicalArmsRace?KellyJ.Devers,HSCLindaR.Brewster,HSCLawrenceP.Casalino,UniversityofChicagoEmergingHealthCareMarketTrends:InsightsfromCommunitiesDecember10,2001HospitalsReviving“Retail”HospitalsReviving“Retail”StrategiesStrategiesiCompetingmoref...
