brand valuation techniques.pptVIP

BrandValuationTechniquesGeminiConsultingAugust1995cmpmIN8235.04bvtAug95-2-©1995GeminiConsulting,Inc.ObjectiveToprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandvaluationof“BrandEquity”Toprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandvaluationof“BrandEquity”cmpmIN8235.04bvtAug95-3-©1995GeminiConsulting,Inc.BrandEquityOve...