brand valuation techniques.pptVIP

brandValuationTechniquesGeminiConsultingAugust1995cmpmIN8235.04bvtAug95-2-©1995GeminiConsulting,Inc.ObjectiveToprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandvaluationof“brandEquity”Toprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandvaluationof“brandEquity”cmpmIN8235.04bvtAug95-3-©1995GeminiConsulting,Inc.brandEquityOve...