BrandValuationTechniquesGeminiConsultingAugust1995cmpmIN8235.04bvtAug95-2-©1995GeminiConsulting,Inc.ObjectiveToprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandValuationof“BrandEquity”ToprovideasummaryofthemostrelevantacademicresearcharticleswhichdescribethebenefitsandValuationof“BrandEquity”cmpmIN8235.04bvtAug95-3-©1995GeminiConsulting,Inc.BrandEquityOve...
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