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Methodology:CustomerSatisfactionOverviewArthurAndersen’scustomervaluecreation/customersatisfactionenablescompaniestoimprovetheirbottom-lineperformancebyfocusingtheorganizationondeliveringthebenefitsmostvaluedbythecustomer.Theapproachemployscomprehensive,leading-edgetechniquestogaininsightintofactorsaffectingthepurchasebehavioroftargetedcustomersandtranslatesthoseinsightsintoproducts,servicesan...
