ARecommitmentAlargeinsurancecompanysetagoalofreducingcostsby$40millionannuallyforpersonalinsurancelines.Theteamresponsibleforreengineeringthisservicearea,tookonthechallengeatfirst.Theythendecidedthe$40millionsavingswerenotrealistic.Theteamturnedaroundandpromiseda$17millionsavingstomanagement.Thecompany’smanagementinsistedthat$17millionwasnotgoodenough.Theyheldtheirground--itwouldbe$40millionandnotapennyless.Thereengineeringteamwentbacktothedrawingboardandactuallyarrivedat$50millioninsavings.Thisresultoccurredbecausemanagementhadtheconvictiontobelieveinandsticktotheirgoals.