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InnovationWanted?CustomerInvolvement!Ahouseholdgoodscompanythatproduces365newproductsayearmustbeconfidentthatcontinuousproductinnovationswilldelightcustomers.Customersatisfactionneedstobenumberone.Atthisparticularplasticgoodscompany,customersarenumberone--somuchsothattheyareconsultedinthedevelopmentofnewproducts.Managementrealizesthatcustomersknowbest.Theultimatecustomerknowswhatfeaturesareneed...
