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CustomerNeedsAssessment7.FirmwideThirdPartyResourcesThecustomersurveymarketisfloodedwithalargenumberofcompaniesprovidinglowcostcustomersurveyservices.Typically,thesecompaniesleveragelowcost,highvolumeprocessingfacilitiesandofferclientsoff-the-shelfsurveydesigns.Ratherthantryingtocompetewiththeselow-costproviders,ArthurAndersenseekstoaddvaluethroughitsin-depthbusinessexpertise-frequentlyoutsourc...
