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CustomerNeedsAssessment6.ShapingReengineeringOpportunitiesItiseasyforcompaniestounderestimatethechangerequiredtosatisfycustomerneeds.Arealdangerexiststhatonlylipservicewillbegiventotheinformationacquiredfromthecustomerneedsanalysis.Realchangeoccursonlybyapplyingarigorousapproachtotranslatingthecustomer’sneedsintoanenhancedvaluepropositionandreengineeredbusinessprocesses.PrevioussectionsofthisG...
