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©1995ArthurAndersenCo.S.C.,Allrightsreserved.4-14.TheCustomerSurveyCustomersurveysareperhapsthemostfamiliarofthemanytechniquesforassessingcustomerneeds.Frequentlyconductedtodeterminecustomersatisfactionlevels,aproperlyadministeredsurveyprovidesinsightintothoseattributescustomersdeemmostimportantintheirrelationshipwiththecompany.Thissectionbringstogethermanyofthelessonslearnedfromourresearchand...
