拖动LOGO至书签栏，立即收藏博途智库
TableofContentsActivity-BasedManagement:ArthurAndersen’sLessonsfromtheABMBattlefieldSectionIThe30PitfallsofABMandHowtoOvercomeThemByStevePlayerandDavidE.Keys1GettingOfftotheRightStart2DevelopingthePilot3MovingfromPilottoMainstreamSectionIICaseStudies4Distribution:KnowingWhatItTakes--andWhatItCosts;Hewlett-PackardNorthAmericanDistributionOrganizationByStevePlayer,CathieWierandCraigR.Collins5APr...
