1..............................Goals2..............................GoalsPerformanceResultsDesiredintheFuture.3..............................GoalSelectionCategories•MarketPosition•ProfitabilityLevels•CustomerSatisfactionBenchmarks•ProductandMarketMix4..............................Ritz-CarltonGoals•100%CustomerSatisfactionandRetention•50%CycleTimeReduction•SixSigmaQuality5....................