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Direction:WhereAreWeGoing?Visioning-HowDoYouCompare?Dimension“Merelygood”serviceprovidersBreakthroughserviceprovidersDefinitionofserviceconceptDefinetheirserviceconceptandtheirbusinessesintermsofservice,processes,orevenequipmentbywhichtheyaredeliveredDefinetheirserviceconceptandtheirbusinessesintermsofresultsproducedforcustomersCustomertargetingIdentifytargetcustomersprimarilyondemographicdim...
