拖动LOGO至书签栏，立即收藏博途智库
•Thekindofinformationthatisrequiredandhowdifficultitistoobtain.•Cost,timeandotherresourcesneededtocompletetheproject.•Specificneedsanddesiresofclient.RESEARCHPROCESSOVERVIEW-SECTION1NOTESWewillstartwithanoverviewofwhatmarketresearchentails.PurposeMarketresearchisadecision-orientedprocessthatanswersspecificquestionsandinfluencesdecisionsaboutacompanysstrategy.Thisresearchcanbecomplexandcostly...
