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FactorDescriptionofAttractiveMarket1.MarketSizeNotbigenoughtoattractmajorcompanies2.GrowthRateApproximatelyGNPorlower3.CyclicalityDependsonconstructioncycle4.StructureofCompetitionOnlyafewcompetitorswithstrongcommitment-theresttreatisasasecondarybusiness5.StabilityofCompetitionHighbarrierstoentry,pluscustomersunlikelytobackintegration6.CustomerBargainingPowerCustomerspressuringformajorcostreduc...
