BusinessMissionElementHigh-levelObjectiveFunctionalObjectivesGoalsStrategiesMissionTreeProfitsROIof20%IncreaseDirectSalesIncreaseTelephonesales10%Addfive“800”operatorsMarketShareIncreaseIndirectSalesIncreasecatalogsales5%HirefiveoperatorsCorporateImageReduceMarketingCostsIncreasesalescall7%Startfollow-upprogramMarketingFunction