MARKET.DOCVIP

Market-SpecificSpecificResearchSourcesMarketinformationusuallyinvolvesquestionsthataskhowproductsorservicesarepositionedwithrespecttoparticularcustomers.•Marketstructure•Marketsize•Customerperceptions•Customersegmentation(psychographics,demographics,geographics)•Customerwants•Marketingandsalesstrategies•Product/services(attributes,substitutes,developmentofnewproducts/services)•Distribut...