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QUESTIONSTODETERMINEPURPOSEOFMARKETRESEARCHDeterminingtheresearchpurposecanbeacomplexprocess;butcanbesimplifiedbyaskingyourclientthesequestions:1.Whatdecisionsneedtobemade?Forexample:•Shouldadiscountstorechainopenanewstoreincommunityx?•Shouldahospitalexpanditsdrugandalcoholtreatmentfacilities?•Howmuchmoneyshouldacompanyinvestinequipmenttoproduceanewproduct?•Whatisthepotentialofamarketthatis...
