HowWhatWhenWhereEffectiveexecutionofactivitiesRightactivitiesRightfrequencyRightStoresIneffectiveatretailIneffectivesalessupportIneffectiveexecutionofactivitiesWrongactivitiesWrongFrequencyWrongstoresIneffectiveatheadquartersPrioritiesnotclearSalesmenoverloadedCompensationnotmotivatingInadequatesupervisionProductloadCallsrequiredPromotionload