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CustomerNeedsAssessment3.VoiceOfTheCustomerInterviewsOnthejourneytobecomingacustomer-drivenorganization,manycompaniesconductcustomersurveysand,indeed,surveysareanindispensablepartofanycompletecustomersatisfactionprogram.However,traditionalsurveytechniquesarebasicallynumbers-drivenintheirapproachandintheconclusionstheyreach.Asaresult,customersbecomefacelessconsumersandresultsaresupportedbytheres...
