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COMMUNICATIONSTRATEGYGUIDELINESANDSHELLCommunicationStrategyShellThefollowingsectiondetailstheprimaryquestionsthatacommunicationstrategyaddresses:1.Objectivesa.Whyisthecommunicationnecessary?b.Whatisitintendedtoachieve?2.Benefitsa.Whatwillbethebenefitstothechangestrategyandtothebusinessiftheseobjectivesareachieved?b.Whatissueswillbecriticaltothesuccessofcommunication?c.Whataretheexistingbarrier...
