B-1✦1995ArthurAndersenCo.S.C.,Allrightsreserved.CustomerNeedsAnalysisForBusinessProcessReengineeringManagementBriefingARTHURANDERSENWhatdoIreallyneed?B-2✦1995ArthurAndersenCo.S.C.,Allrightsreserved.ArthurAndersen’sresearchintoBestPracticesInCustomerSatisfactionprovidesinsightintohowleadingcompaniesarebuildingloyalandprofitablecustomerrelationships.Today,wewilldiscusshowthesecompaniesaregaini...