ArthurAndersenBusinessConsultingGuideToCustomerNeedsAssessmentForBusinessProcessReengineeringDRAFT7/23/95ReengineeringTheRevenueLineSMã1995ArthurAndersenCo.S.C.AllRightsReserved.PrefaceLastyear,ArthurAndersenconcludedamajorstudyofbestpracticesincustomersatisfactionmanagement.Weinvitedaselectgroupofsevenglobalcompaniestoparticipateinthisresearch-eachhavingasuperiorreputationintheirindustriesfor...