TheBusinessSystemTechnologyProductDesignManufacturingMarketing/MerchandisingDistributionAccountManagement-Source-Sophistication-Patents-Products/processchoices-Function-Physicalcharacteristics-Aesthetics-Quality-Integration-Technology-Rawmaterials-Capacity-Location-Procurement-Prices-Advertising/promotion-Salesforce-Package-Brand-Channels-Integration-Inventory-Warehousing-Transport-Warranty-Speed-Captive/independent-Prices