拖动LOGO至书签栏，立即收藏博途智库
Author:JenniferMcEnroeTarrbcCustomerLoyaltyContributors:KaraGruver,RumaSanyalMarch1998Copyright©1998BainCompany,Inc.Reviewer:RobMarkey2LoyaltybcCustomerLoyaltyAgenda•WhatisLoyalty?•EvolutionoftheLoyaltyPractice•LoyaltyEconomics•HowBainHelpsClientsMaximizetheValueoftheirCustomerBase•Example•LoyaltyTools3LoyaltybcWhatisLoyalty?Loyaltyisaperspectiveonbusinessstrategywhichemphasizesthedelive...
