分析方法-scurve1.pptVIP

Author:NancyGreenePenetrationCurve(S-Curve)March1998Copyright©1998BainCompany,Inc.2PenetrationCurvesBOSAgenda•Concept•Application•Caseexample•MethodologyCopyright©1998BainCompany,Inc.3PenetrationCurvesBOS•Productscanbethoughtofasfollowingalife-cyclethathasseveraldistinctphases:–earlyadoption/trial–massadoption–saturation/substitution–decline•Theproductlife-cyclegeneratesaseriesofmar...