行业分析-marketresearch1.pptVIP

Developer:BarbaraBilodeauContributors:ChrisHarrop,PhilippStephanusbcMarketResearchMarch1998Copyright©1998BainCompany,Inc.2marketresearchMarketResearchbcCopyright©1998BainCompany,Inc.MarketResearchAgenda•Firststeps•Typesofresearchmethodology–telephonesurveys–focusgroups–consumerintercepts–mailsurveys–consumerpanels–omnibusstudies•Typesofsamples•Marketresearchvendors•Tempsasphoneinte...