Author:LairdReedCostPositionRelativeMarch19982RelativeCostPositionAgenda•Therelativecostposition(RCP)concept•Applications•RCPSteps•Clientexample•Challenges•Keytakeaways3RelativeCostPositionContext•RelativeCostPosition•ExperienceCurve•CostSharingAnalysis•BestDemonstratedPractice•ValueChainAnalysis•ProfitHunt•ProductLineProfitability/CostAllocation/ActivityBasedCosting•OverheadAnaly...