Author:CollinsQianRatioAnalysisMarch19982RatioAnalysisBOSAgenda•Usingratios•Typesofkeyratios–profitability–turnover–leverage–liquidity–coverage•ReturnonEquity•Ratioexercises•Forecastingexercise•Abbreviations•Keytakeaways3RatioAnalysisBOSAnalyzingRatiosRatiosinisolationaremeaningless.Acompanysratiosmustbeexaminedovertimeand/oragainstitscompetitors’ratios.HistoricalcomparisonCompetit...