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PublicationDate:6May2003MarketAnalysisBPO:ClimbingtheLearningCurveAbstract:Increasedawarenessandadoptionofbusinessprocessoutsourcingshouldnotovershadowthefactthatearlyadoptersarestillseekingtounderstandthecostandbusinessbenefitsoftheseservices.ByRebeccaSchollandLisaStoneStrategicMarketStatementsBusinessprocessoutsourcing(BPO)canonlybemasteredthroughdisciplineandcontinuousfocusontheanticipatedbu...
Author:NancyGreenePenetrationCurve(S-Curve)March1998Copyright©1998BainCompany,Inc.2PenetrationCurvesBOSAgenda•Concept•Application•Caseexample•MethodologyCopyright©1998BainCompany,Inc.3PenetrationCurvesBOS•Productscanbethoughtofasfollowingalife-cyclethathasseveraldistinctphases:–earlyadoption/trial–massadoption–saturation/substitution–decline•Theproductlife-cyclegeneratesaseriesofmar...
