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1MUC-81010-326-04-08-E.pptInnovativeChannelManagementBriefprofileMarketingSalesCompetenceCenterMunich,September20022MUC-81010-326-04-08-E.pptTentrendsillustratethechallengesofchannelmanagement1Saleschannelsbecomeagrowthbottleneck–newcustomersegmentsareoftenreachedexclusivelybyexpandingthechannelmix,whiletraditionalchannelsbecomelessimportant4Marketingpartnershipsareontheincrease–jointmarketin...
AUnifiedApproachtoLeanTransformationDiagnosticsThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganisationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.April2002Copyright2002Version1.0McKinseyManufacturingPractiseandProduct...
McGraw-Hill/Irwin©2004TheMcGraw-HillCompanies,Inc.Allrightsreserved.2-1McGraw-Hill/Irwin©2004TheMcGraw-HillCompanies,Inc.Allrightsreserved.2-2AStrategicManagementAStrategicManagementApproachtoHumanApproachtoHumanResourceManagementResourceManagementAStrategicManagementAStrategicManagementApproachtoHumanApproachtoHumanResourceManagementResourceManagementchapterchapter2McGraw-Hill/Irwin©2004The...
