EdwardH.B.Giesen,GlobalCBMLeaderAnewwayoflookingatthebusiness:ComponentBusinessModeling©2015IBMCorporationCBMisatechniquetoaddressfundamentalissues2IBMConfidential|Mar1,2025ComponentBusinessModeling(CBM)Unstoppable‘ondemand’marketforcesFlexible,focused,responsiveCEOStudy2006:needforBusinessModelInnovation“WheretoSpecialize?”BMIastherealdifferentiatorOrganizationalcomplexityReduceco...