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ActivityReport1998AXAGRAMSXAGRAMSareavisualalphabetdesignedtofamiliarizeeveryoneintheGroupwiththeAXAmanagementstyle.AXAGRAMSarepictograms.Likeroadsigns,theyexpressideasgraphically.Throughrepetition,theyrapidlybecomefamiliarandmeaningful.Theyalsoallowustogetaroundlinguisticbarriers,becomingauniversallanguagespecifictoAXA.Thisisamajoradvantageforaninternationalgroup.AContentsAwordfromtheChairmen....
1997ReportActivity3MessagefromJacquesFriedmannandClaudeBébéar4TheAXAGroupin19979Profile10Groupmissionstatement11Peopleandstructures12Simplifiedorganizationchart141997Operatinghighlights16AXAanditsShareholders18Worldwidepresence20AXAanditspeople22Financialhighlights24Reviewofoperations29Insurance30Internationalbusinesses43Reinsurance44Assetmanagementandfinancialservices45Consolidatedbalanceshe...
