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ActivityReport1998AXAGRAMSXAGRAMSareavisualalphabetdesignedtofamiliarizeeveryoneintheGroupwiththeAXAmanagementstyle.AXAGRAMSarepictograms.Likeroadsigns,theyexpressideasgraphically.Throughrepetition,theyrapidlybecomefamiliarandmeaningful.Theyalsoallowustogetaroundlinguisticbarriers,becomingauniversallanguagespecifictoAXA.Thisisamajoradvantageforaninternationalgroup.AContentsAwordfromtheChairmen....
ActivityReport1999ExternalCommunicationsDepartment25AvenueMatignon–75008Paris–Francewww.axa.comREF:701632–05/2000–ALTEDIACOMMUNICATION–Photo:AXA,photolibrary–X.ContentsAWordfromtheChairmen................................................2GroupMissionStatementandProfile......................................4OurBusiness............................................................6CustomerInno...
